From Battlefield to Boardroom Winning Strategies for Today's Global Business Dennis Laurie, Ph.D. August 2001
Strategies, well crafted and boldly executed, are the linchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.
Contents Field of Battle Annihilate the Red Army of Coca Cola Strategy Pearl Harbour... Tora! Tora! Tora! Patton's Morocco Initiative Moses' Hebrews in Sinai Desert Storm US-England-Russia Napoleon's Russian Invasion Scipio's Carthage Attack Yamamoto's Assassination Vietnam Black Hawks Down Debriefing
DENNIS LAURIE is Senior Research Fellow at the Drucker School of Management at the Claremont Colleges where he earned his Ph.D. studying under Peter Drucker. He is host of the US-Japan Investing television show and his strategic planning consulting clients include Lexus, Canon, GM, Panasonic and the Los Angeles Police Department. He spent thirty years with both Hughes Electronics and BP Amoco in various senior management positions. His previous book was the bestseller, Yankee Samurai. Dr. Laurie currently is Director of the Center for Strategic Thinking at the Business School of the University of La Verne.